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Billboard Design Tips

Sometimes a picture is enough to express an emotion or idea. Sometimes a picture can say more than a thousand words.

Designing outdoor advertising is visual storytelling. The expression of an idea can surprise viewers with words or excite them with pictures. Through the use of humor or drama, outdoor designs can influence consumer decisions and sell products. However, designing for the outdoor medium is a challenging communication task that requires the expression of a concept with clarity and austere focus. When outdoor advertising is well designed, it will entertain and intrigue consumers with arresting impact.

Outdoor designs depicting positive product or social benefits generally achieve better recall responses among viewers than designs with inaccurate or misleading product information. A call to action is an effective technique for engaging a viewer. Outdoor displays that include Internet addresses, telephone numbers and special offers can produce impressive results.

Copy and images on this page are taken from the Outdoor Advertising Association of America's publication "Creating Award Winning Outdoor." Click below to access this entire dynamic and full-color document in pdf format.

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Creating Award Winning Outdoor